Press Release: The 18th edition of the Concacaf Gold Cup concluded successfully on July 6, 2025. As the Official Partner, Midea- a global leader in home appliances, collaborated with the Confederation of North, Central America and Caribbean Association Football (Concacaf) to deliver an immersive viewing experience for fans across North America, Central America, and the Caribbean. This partnership further strengthened Midea's brand recognition and emotional connection with international consumers.
Held from June 14th to July 6th, the competition attracts audiences of 75 million. Leveraging multi-dimensional brand exposure, premium hospitality services, and interactive digital engagement, Midea resonated deeply with passionate and diverse football fans across the region.
As a key partner of Concacaf's "Football First" philosophy, Midea actively participated throughout the tournament. From LED displays inside stadiums to social media activation, the brand promoted its vision of efficient, convenient, and smart living, injecting warmth and vitality into the tournament atmosphere.
Philippe Moggio, General Secretary of Concacaf, stated: "We are delighted to welcome Midea as the Official Partner of the 2025 Concacaf Gold Cup. At a time when football in the region is thriving, this collaboration further strengthens our connection with fans. Midea shares our vision of creating exciting and memorable football experiences, and we look forward to working together to elevate the tournament’s global impact."
Lewis Fu, President of Midea International Business, added: "This partnership with the Concacaf Gold Cup reflects Midea's commitment to engaging with football communities worldwide. Through this collaboration, we aim to bring Midea's unique value and experiences to more football fans and households, while continuing to grow our brand presence and explore new opportunities in the region."
About the Concacaf
The Confederation of North, Central America, and Caribbean Association Football (Concacaf) is one of FIFA's six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname, and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: Love For Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game. For more information, please visit www.concacaf.com.
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