Press Release: ASICS Demonstrates its Commitment to Supporting More People to Achieve A Sound Mind In A Sound Body.
ASICS Corporation announces the launch of the ASICS Foundation, dedicated to addressing social issues through exercise and sport. The Foundation aims to enhance the physical and mental wellbeing of individuals in diverse communities.
ASICS has always championed the role of sport and movement in uplifting individuals and communities. Founded on the belief that sport positively impacts both the body and mind, this principle is encapsulated in the name ASICS—“Anima Sana In Corpore Sano,” meaning a Sound Mind In A Sound Body. Now, with the mental wellbeing of billions under pressure and physical activity levels in decline, ASICS is reaffirming its commitment to its founding purpose by supporting more individuals to experience the benefits of sport and movement on both body and mind.
The ASICS Foundation will support projects and organisations that share its belief in the power of movement on body and mind. It will provide grants to organisations that support young people, individuals with disabilities, women, and those facing social or economic hardships through sports and exercise initiatives. Initially, the grant programmes will target regions where ASICS operates, starting with Vietnam, Indonesia, India, and Japan.
The Foundation will promote sports engagement through grants and infrastructure development. This includes organising sports competitions and events, implementing comprehensive sports programmes, training coaches and sports leaders, and creating engaging sports content. Additionally, the Foundation will enhance physical infrastructure by improving school and park grounds, building sports facilities, and providing necessary sports equipment.
The Foundation welcomes former professional table tennis player Kasumi Ishikawa and ASICS ambassador and model Mei Ichinose as board members. Their invaluable experiences and insights will guide the Foundation’s initiatives alongside other esteemed directors, auditors, and councillors.
ASICS envisions a future where everyone can lead a healthy life, both mentally and physically, by engaging in exercise and sports. This vision, rooted in ASICS’s founding philosophy, is being realised through "VISION 2030," focusing on Product Innovation, Advanced Analysis and Diagnosis, and Facility and Community Development.
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