Press Release: XPENG, a leading Chinese high-tech automotive company, is making its official debut in the Belgian and Luxembourg markets at the 2025 Brussels Motor Show. Building on its successful launch of three innovative electric vehicles (EVs) in Europe - the flagship G9 SUV, the advanced G6 coupe SUV and the stylish P7 - each of which has earned the prestigious Euro NCAP 5-star safety rating, XPENG now expands its focus to the Belux region with exciting ambitions.
The Brussels Motor Show will feature XPENG’s marquee models, the XPENG G9 and XPENG G6, while underscoring its leadership in AI and high-tech automotive solutions. In line with this ambition, the event will also feature the highly anticipated AI-driven XPENG P7+ as a show teaser. This electric fastback sedan is designed to redefine smart driving, evolving the expectations of modern motorists. Another exciting highlight of the show will be the revolutionary XPENG X2 Flying Car.
XPENG Executive General Manager Northern Europe, Jens Olsen, emphasizes that the Brussels Motor Show is a crucial step in raising brand awareness in Europe and officially launching XPENG's business in the Belux market. “With Hedin Automotive as our exclusive distributor in Belgium and Luxembourg, we are poised for success. The market entry is further strengthened by the establishment of four XPENG Centers in Belgium along with plans for expansion in the near future,” said Olsen.
Perfect Timing for the Belgian Launch
Bart Hamminga, Country Manager for XPENG in the Benelux region, views the 2025 Brussels Motor Show as an ideal moment to further establish XPENG’s presence. “We have been active in the Netherlands for two years and recently expanded into Belgium. The Brussels Motor Show marks the official beginning of our journey in the Belux region. We are now ready to present the right vehicles at the right time to the right customers,” said Hamminga.
XPENG offers a unique value proposition with vehicles that combine cutting-edge technology, exceptional design, and advanced features. “Our cars, including their use of bespoke materials, Apple CarPlay integration, keen Over The Air (OTA) update capabilities and ultra-fast 800V charging, are engineered to make an impact. With our combination of quality, performance, and innovative features, XPENG is well-positioned to be a compelling choice for customers. We are a challenger brand. We carefully listen to our customers and we are here to make a bold statement,” added Hamminga.
Hedin Automotive’s Strong Support for XPENG in Belux
Eddy Haesendonck, CEO of Hedin Automotive Belux, expressed confidence in XPENG’s future success in the region. “We have high expectations for XPENG’s performance in the Belux market, and we are proud to be the exclusive distributor in Belgium and Luxembourg. Sales have been progressing smoothly, and in response to demand, we’ve expanded our footprint by opening two new dealerships in Gent and Maldegem, in addition to our existing locations in Brussels and Antwerp. With four stores now operational, we are well-positioned to serve customers in the country’s car-dense areas,” said Haesendonck.
The Brussels Motor Show, renowned for attracting automotive enthusiasts, brands, and distributors at the start of the year, will provide an opportunity for Belgian and Luxembourg consumers to explore XPENG’s offerings firsthand. “Following the auto show, we look forward to welcoming eager car buyers to our XPENG stores in January and February for test drives, exclusive offers and keen customers services. We invite everyone to experience the products of this exciting new brand,” Haesendonck added.
XPENG’s Commitment to European Expansion
XPENG remains deeply committed to its European expansion. In addition to operations in the Netherlands, Belgium, and Luxembourg, the company has introduced its vehicles in more than 10 countries across Europe. Since its European debut in Norway in 2021, XPENG has expanded into Denmark, Sweden, the Netherlands, Germany, France, Iceland, Spain, Portugal, and now Belgium and Luxembourg, with further growth planned.
XPENG’s strategy is to capture a significant share of the European market for vehicles priced at €40,000 and above by offering safe, customer friendly, state-of-the-art eco-friendly, and technologically advanced EVs. The company plans to operate in more than 60 global markets by the end of 2025, with an ambitious goal of achieving half of its sales from overseas markets.
About XPENG
Founded in 2014, XPENG is a leading Chinese AI-driven mobility company that designs, develops, manufactures, and markets Smart EVs, catering to a growing base of tech-savvy consumers. With the rapid advancement of AI, XPENG aspires to become a global leader in AI mobility, with a mission to drive the Smart EV revolution through cutting-edge technology, shaping the future of mobility.XPENG is listed at the New York Stock Exchange (NYSE: XPEV) and Hong Kong Exchange (HKEX: 9868).